Ad campaigns

Task

If products don’t show up on time at a construction job site, the contractor must send all his people home, but still pay them for half a day. Dramatize how this supplier keeps this from happening, without resorting to clichés like “we deliver on time”.

Solution

DeCamara ad, “It’s 2 a.m….” The ad relates to what contractors can go through, unless they buy from our client