Case Study

Situation

Producer of lubricants wanted "better" publicity

Solution

This agency employed its proven "TechAccess™" style of publicity. In the year before we got our hands on it, the program of six press releases per year produced about 500 responses.

The first year, under our handling, still only six press releases, the responses amounted to ten times that number.

Also, in the 100 year history of the company, their publicity had "never, ever made the front cover of a journal". Our program made front covers a common occurrence.