Case Study

Situation

Introduce a British company to the U.S.

Solution

A giant in the UK but unknown in this industry in the U.S., this firm asked us to make them a “name” in the highly competitive construction materials market. Within six months of “launch”, using advertising, direct mail, publicity and trade shows, their production plant had gone from one shift to two shifts, and went to three shifts the following year. When a construction consultant spotted just one of the press releases, it led to a $250,000 sale, followed by a shot at another $100,000 job.