Case Study

Situation

Develop recognition in the power generation industry for an equipment producer.

Solution

The ad campaign proved to be the “Most Noticed” advertisement in the main power industry journal for the entire year! This single-page two-color advertisement far outranked one- and two-page, four color advertisements from deep pocket firms such as Westinghouse, Babcock & Wilcox and others.

For the same client, over a twenty-month period, our publicity program far exceeded the results of the next two competitors; in terms of “mentions” our client achieved 37% versus 26% and 4%.