Case Study

Situation

Promote specialty industrial flooring

Solution

Two long years after this company acquired a new product line, they realized they’d better tell the world about it. Using direct mail, our “TechAccess™” publicity techniques, and only a little advertising, the client experienced an immediate gain in sales, as much as 60 percent in some weeks, and also found they had reactivated numerous “lost” accounts. Where a “good size job” amounted to 5,000 square feet, one sales lead from California was for 35,000,000 square feet.