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TechAccess™ Publicity

TechAccess™ Publicity is a new business tool developed by Flanagan Advertising in the late 1980’s. In developing the TechAccess approach, the agency has evolved publicity from being in the category of a throw away type of activity and has made it a forceful new business tool, but without the expense that is incurred by paid advertising.

This example serves to demonstrate how Flanagan Advertising has energized the role of publicity:

Results from prior programs	Results from TechAccess Publicity
Exposure in 11 journals; few markets reached.	Exposure in 48 journals; all markets reached.
Average annual response: sales, about 500 sales leads year	Initially, 1,600 to 1,800 leads; grew to 5,000 in fourth year
Minimal $ value in overall effect	A major contributor
Market coverage: spotty	Consistent coverage
Full color: rare to none	Frequent color
Front covers: never	Frequent front covers
Selected as Editors’ Choice or Product of the Year: Never	Frequently selected