The Technology of Advertising

“They may be good advertising people, but they really don’t understand our company.”

How often I heard that criticism of our agencies in my former life as a corporate ad manager.

I decided that if and when I ever opened by own agency, it would be a different kind of agency – one that would avoid the frustrations I experienced on the client side. We would be regarded by our clients as thoroughly knowledgeable in their products and markets. And we would provide the kind of responsive service I used to hope for, but so rarely received.

When I started this agency, I determined to shape it along these guidelines. That we’ve been successful over the years is largely due to our ability to so closely identify with our clients’ problems and needs.

Our approach is to position ourselves as a department in your company, learning as much as possible about your organization and its goals and objectives. We enjoy a close relationship with our clients – we feel that open, two-way communications between agency and client are critical to achieving effective results.

Because of the closer, more intense involvement this approach requires, larger agencies are not often willing or able to serve you in this capacity – particularly if your ad budget is not a hefty portion of their total billings.